Marketing Mix Modeling
for
marketers
ecommerce
b2b & b2c
retail
omnichannel
non-technical people
EVERYONE
Half of your marketing budget is wasted. We'll tell you which half and how to fix it.
Budget re-allocation
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Revenue optimization
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Marketing
Mix Model
Mix Model
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Your Google Analytics does not have the context.
GA4 or other MTA (Multi Touch Attribution) solutions do not see the full picture. They rely on website / app events and sessions. This ignores your broader marketing context.
Marketing happens beyond your website / app.
Leverage impression-level interactions from ad platforms, capture cross-channel and cross-device effects and utilize your own business context.Capture the true impact of your marketing with Marketing Mix Modeling.
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MMM Context Map